Services · Custom Software

The software that doesn't exist yet.

Sometimes the right tool for your business just isn't on the market. We build custom software — web apps, internal tools, integrations, customer portals — scoped to the specific problem, hosted by us, owned by you.

Who it's for

Who hires us for this.

Owners hitting the ceiling of off-the-shelf tools

You've outgrown the SaaS subscription. The workflow that used to fit doesn't anymore. The custom features you need aren't on the roadmap.

Operations leads stitching together 5 systems with spreadsheets

If your team's day starts with copy-pasting between tools, that's a custom-tool opportunity. We build the thing that makes the spreadsheets unnecessary.

Businesses with a customer-facing portal need

Member dashboards, account self-service, document upload, status tracking. The portal your customers should have but no vendor sells.

What's included

What a typical build includes.

Requirements + scope

We talk to the people who'll actually use the thing. Build a real spec before writing a line of code.

Design + prototyping

Wireframes, then high-fidelity mockups. You see the screens before they're built.

Build in any stack

We default to TypeScript, React or HTMX, Postgres, and Cloudflare Workers because we ship fast there — but we'll build in whatever stack fits your team or existing systems (Rails, Django, .NET, Go, plain PHP, you name it). The stack serves your business, not the other way around.

Integration

Connects to whatever you're already running. Salesforce, HubSpot, Stripe, QuickBooks, your POS, your warehouse system — wherever the data lives or needs to go. REST, GraphQL, SOAP, flat-file imports, even screen-scraping when there's no API.

Production deployment

We host it on infrastructure we know cold (Cloudflare, Vercel, AWS, DigitalOcean, your own cluster — your call). SSL, automated backups, error monitoring (Sentry), uptime tracking, autoscaling where it matters. You don't run a server unless you want to.

Ongoing maintenance

Bug fixes, security patches (Node + library + CVE updates), small feature requests, and on-call for production incidents. Priced as a monthly retainer scaled to the codebase, or skip it and run the code in-house — you keep full ownership either way.

How we work

How a custom-software project runs.

Most custom-software projects are about 3 months from kickoff to launch. We work in 2-week sprints with a Friday demo every cycle, so you see real progress every two weeks and can redirect early if scope shifts.

Discover

Talk to the people who'll actually use the thing. Map the existing workflow, write the spec, scope what's in v1 and what's deferred. Weeks 1–2.

Design

Wireframes, then high-fidelity mockups, then the technical architecture. Two rounds of revisions included. You see and approve the screens before we build them. Weeks 3–4.

Build

Four 2-week sprints. Live preview URL from day one of sprint 1, so you can click through real work as it lands. Friday demos at the end of every sprint, written changelog with every PR. Weeks 5–10.

Launch + iterate

Soft launch to internal users first to flush out the issues only real usage exposes. Then customer rollout, monitoring active, week-1 hyper-care, then iterate based on what real usage shows. Weeks 11–12.

Pricing

Quote-priced for your business.

Custom Software is always priced per project, custom-quoted after a free discovery call once we understand the real shape of the work. An optional monthly hosting and maintenance retainer is available after launch, or you take the code in-house. Either way, the number reflects your build, not a generic tier.

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Common questions

FAQ.

What technologies do you build with?

Any stack the project needs. Our defaults — TypeScript, React or HTMX, Node.js or Python, Postgres, Cloudflare Workers — let us move fast on most builds because we know them cold and have shipped a lot of production code on them. But if your team is already on Rails, Django, .NET, Laravel, Go, or something else, and you'd benefit from a build that fits into your existing skill set or infrastructure, we'll build there instead. We pick the stack that's best for your business and your team, not best for us. Hosting is equally flexible — Cloudflare, Vercel, AWS, GCP, DigitalOcean, your own self-managed cluster — wherever makes sense for how you operate.

Who owns the code?

You do, in full. At the end of every project we deliver source code, deploy infrastructure (Terraform / Pulumi / documented manual runbooks), database schema and migration history, environment variable spec, CI/CD configuration, and a written handoff covering anything non-obvious. If you ever want to take the build to an in-house team or another agency, you walk away with everything required to run, modify, and extend it independently. No license fee, no per-seat charge, no vendor lock-in, no key dependency we hold.

Can I see the code as it's built?

Yes. Code lives in a private GitHub repo (your account or ours — your call) and you have access from day one. You see every commit, every pull request, every change. We work in small, descriptive PRs so you can follow along without reading every diff — and a Friday demo at the end of every sprint shows what's working visually. The repo is the source of truth; the demo is the highlight reel.

What about long-term maintenance?

Software ages. We offer optional maintenance retainers scoped to your codebase, covering bug fixes, security patches (Node, library, framework, and dependency CVEs), small feature requests, error/uptime monitoring, and on-call for production incidents. Most retainer clients also get one free major refresh per year, typically a framework upgrade, deprecated-API replacement, or perf pass. If you'd rather take the code in-house and run maintenance yourself, that works too, and we'll document anything an inheriting developer would need, with no exit fee.

Can you take over an existing project from another developer?

Often, yes. We do a free 1-hour code review covering structure, test coverage, deployment story, dependency health, and security posture, then tell you honestly whether picking it up makes sense (you'd be surprised how often it does) or whether a rewrite is actually faster and cheaper than fighting the legacy code. We're not afraid of inherited codebases — but we won't pretend a broken one is salvageable when it isn't. If the answer is rewrite, you'll get an honest scope for that work instead.

What happens if requirements change mid-build?

That's the norm, not the exception — which is exactly why we work in 2-week sprints with Friday demos. Every demo is a real chance to redirect: cut a feature that no longer matters, add one we didn't anticipate, re-prioritize the backlog. Genuine scope changes get re-quoted transparently — we tell you the impact on cost and timeline before we touch them, and you decide whether to proceed. No surprise invoices, no change-order shenanigans.

How do you handle security?

Standard production hygiene applies to every build: parameterized queries (no SQL injection), input validation everywhere, OWASP Top 10 awareness, dependency scanning (Dependabot or equivalent), secrets in environment variables and never committed, HTTPS everywhere, auth via vetted providers (Clerk, Auth0, Cognito) rather than rolling our own. For anything handling sensitive data — PII, payment, health, regulated industry — we use a hardened deployment posture (least-privilege IAM, segmented networks, audit logging, encryption at rest and in transit) and offer an optional pre-launch security review with a third-party scanner. We won't ship a build we wouldn't run ourselves.

Will you train my team to run it?

Yes. Every handoff includes a recorded 1-hour walkthrough of the codebase, deployment process, and common operations (logs, restarts, common error paths). We write a developer README and an ops runbook so the next person doesn't have to reverse-engineer your project at 2am. If your team wants deeper involvement during the build, you can have a developer pair with us through sprints — same project, faster knowledge transfer, and they own the build before launch day instead of after.

Ready to start?

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