Services · Google Marketing & SEO

Google Marketing that actually pays back.

Google Ads, local SEO, and a Google Business Profile tuned for the searches that bring real customers. We track every dollar spent and show you what it earned — no agency-speak, no theater.

Who it's for

Who hires us for this.

Service businesses with a local catchment

If you serve a 25-mile radius and your business depends on being found when someone searches "X near me," this is the work.

Physical-location operators

Tasting rooms, restaurants, tap rooms, retail stores — anywhere foot traffic is the conversion. Google Maps + Business Profile is your storefront.

B2B with niche keywords

Specialty consulting, contracting, or supplier work where a few high-intent searches a month are worth real money. We run smaller, smarter campaigns.

What's included

What you get.

Google Business Profile audit + tune

Hours, categories, photos, services, attributes, posts, Q&A. The full optimization pass that 80% of profiles never get.

Local SEO foundations

On-site schema, NAP consistency across directories, review-generation system, location-page strategy if you have multiple sites.

Google Ads setup + campaigns

Keyword research, negative keywords, ad copy, landing-page testing, conversion tracking. Search and Performance Max.

Monthly review

A one-pager showing spend, clicks, calls, form fills, cost-per-conversion, and what changed this month. The decisions, not just the data.

Conversion tracking

Calls tracked via call extensions, form fills via custom events, store visits via Google's signed-in measurement. So we actually know what's working.

Quarterly strategy review

Once a quarter we step back: which campaigns to scale, which to kill, what to test next. Pivots happen on data, not gut.

How we work

How we run it.

Most setups go from kickoff to live in about 2 weeks. After that we tune weekly, send a monthly recap, and re-strategize each quarter — your campaigns get better the longer they run.

Audit

Existing Google Ads, Search Console, Business Profile, on-site SEO. We find the leaks before we change a single setting. Days 1–3.

Setup

Conversion tracking, GBP tune, keyword + negative-keyword research, campaign structure, landing pages. Days 4–7.

Launch

Campaigns go live. First few days are aggressive on negatives, conservative on spend. Days 8–10.

Optimize + report

Daily tuning settles into weekly. Monthly recap with the decisions, not just the data. Quarterly strategy review. Days 11–14, then ongoing.

Pricing

A simple management fee.

Management is 10–15% of your ad spend, with a $250/month minimum, at or below the 10–20% industry standard. Your ad spend is separate, paid directly to Google, and the account stays yours. We confirm the right starting budget in the free audit.

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Common questions

FAQ.

How much should I budget for Google Ads?

Our management fee is 10–15% of your ad spend, with a $250/month minimum, which sits at or below the 10–20% the industry typically charges. The ad spend itself is separate, paid directly to Google, and always yours. We won't recommend a starting budget until we've run the audit and modeled what break-even and a realistic target ROAS look like for your business specifically. We'd rather start you with a smaller budget that works than a bigger one that doesn't.

Will you tell me to spend more?

Only when the data says it'll work. We've recommended customers stop running ads entirely when their margins didn't support it, and we've shrunk budgets after audits revealed wasted spend on broad-match keywords or campaigns that weren't converting. Honest advice beats a bigger retainer — repeat clients are our business model, not maxing out billable hours each month.

Can you work with my existing Google Ads account?

Yes — we usually prefer it. Your historical data (search-query reports, conversion patterns, what's worked and what hasn't) is genuinely valuable for the audit and the rebuild. We request manager (MCC) access without taking ownership of the account, so you keep full control and can revoke us at any time. Billing, domain, conversion data — all stays in your name throughout.

Do you do SEO without Google Ads?

Yes. Local SEO + Google Business Profile optimization works as a standalone engagement when paid ads aren't a fit — your margins are too thin, you're already saturated on intent searches, or your category is one where organic ranking is the higher-ROI play. The work covers on-site schema, NAP (name/address/phone) consistency across the major directories, a review-generation system, and a multi-location page strategy if you operate more than one site. We won't push ads when SEO alone will get the result.

How fast will I see results?

Google Ads: real traffic in 24 hours, the first round of meaningful optimization in 30 days, real economics (cost-per-acquisition you can plan around) at 60–90 days. SEO is slower — local map-pack movement in 4–8 weeks, organic ranking gains in 3–6 months, sometimes longer for competitive head terms like "best restaurants Geneva NY." We set realistic expectations during the audit so you don't get surprised in week 6.

Do I own the Google Ads account, Business Profile, and landing pages?

Yes — everything is set up in your name and stays yours. We're the managers; you're the owner. If you ever want to take the work in-house or move to another agency, you walk away with the account, the historical data, the creatives, the landing pages, and the conversion setup intact. No lock-in, no hostage data.

What happens if we want to pause or stop?

30-day notice, no penalty, no cancellation fee. We hand off everything — Ads account, GBP, tracking, landing pages, monthly reports — and document anything custom we built so your next manager (in-house or another agency) can pick it up without re-doing discovery.

Ready to start?

Tell us about your project — we'll respond in one business day.